| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Electronic Commerce Business Model Theory( BA7104701 ) |
| 2 | 9-804-129 | Ockham Technologies: Living on the Razor''s Edge | Wasserman, Noam | Entrepreneurship | Electronic Commerce Business Model Theory( BA7104701 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Electronic Commerce Business Model Theory( BA7104701 ) |
| 4 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Electronic Commerce Business Model Theory( BA7104701 ) |